Are there hierarchies between the images? We think that they are determined by the organizational models applied to their thinking, creation and dissemination. At La Posta Foundation we follow an organizational model that dilutes the differences between inside and outside the organization. As stated in the letter of presentation of La Posta ―on this website―: " La Posta Foundation is a nonprofit organization that bases its strength in establishment relationships with partners who work for their own benefit sharing common goals". This indifferentiation between inside and outside of the organization is reinforced by the fact that, in the development of concrete projects, the differences between thinkers, creators and diffusers of the images and the audience to which they would be directed are diluted, because the latter actively participates in the whole process; an audience that often did not exist prior to the start of the project, but rather it is an audience that emerges with the development of the same and participates in the thought, creation and dissemination of the images. What we call the public to come.